IN the effort to find and/or create my right livelihood I’ve been using tools that are relatively new in the scheme of things, and some that are fairly well entrenched now. Facebook, linkedin, and twitter are fabulous ways to connect with like-minded people all over the place, and in the process, help one to define oneself and refine one’s (dare I say it) personal brand. I don’t have a personal brand yet but I do appreciate the concept as an anchor for all these tools, and for my blog, and indeed for my resume.
It’s hard to settle on a brand. For one thing, making that decision has the emotional feel of being cast in stone, and in times like these one desperately wants to be able to transfer marketable skills wherever they might be useful. But, in a country increasingly full of talented professional jobless folk, one has to transmit some kind of clear message or risk being seen as shiftless.
